Vision
To be India’s most trusted and transformative force in culturally rooted food systems, reshaping global perceptions of Indian agriculture and wellness.
Mission
To restore the spiritual and nutritional value of traditional Indian foods.
To empower farming communities through ethical sourcing and fair practices.
To bring purposeful, planet-friendly products to conscious consumers worldwide.
Goals
To scale heritage brands like SWAH into globally recognised symbols of quality and tradition.
To lead premium rice exports from India with a focus on red and brown indigenous varieties.
To build transparent, traceable supply chains that honour the farmer and the soil.
To inspire pride in India’s culinary identity through thoughtful storytelling and branding.
About the Founder, Sumeet Srivastava
Serial Entrepreneur | Visionary Technologist | Founder & Chief Evangelist – Indra Shakti Ventures
With over 25 years of global experience spanning IT, agriculture, and consumer sectors, Sumeet is a pioneer in building purpose-led businesses.Former CIO at Monsanto Asia, one of the largest seed companies in the world, he spearheaded digital transformations that impacted millions of rural lives through data and mobile-first innovation.As the founder of Spocto, he built one of the most successful consumer analytics platforms in emerging markets—culminating in its acquisition by YUBI.Today, Sumeet leads Indra Shakti Ventures with a mission to incubate category-defining D2C brands.From revolutionising Indian rice consumption with SWAH to reimagining healthy refreshment with Hadō, he continues to champion ventures at the crossroads of culture, wellness, and technology.
Our Businesses
SWAH — A Spoonful of India
SWAH, derived from the Sanskrit word for offering, is a tribute to India’s sacred relationship with food. With a curated selection of 21+ rare and heritage rice varieties like Ambemohar, Kalanamak, Karuppu Kavuni, Mappillai Samba, Thooyamalli, and Kalajeera, SWAH is committed to quality, sustainability, and cultural revival. Every grain tells a story — of soil, season, and spirit — and is ethically sourced to nourish both body and soul.
Aatmik Exports — Indian Grains for the World
Through our dedicated export division, Aatmik Plate LLP takes India’s finest brown and red rice varieties to the global stage. Our focus on quality control, traceable sourcing, and compliance ensures that our international partners receive products that meet the highest standards. Each shipment is a symbol of Indian excellence — grown with care, processed with precision, and shipped with pride.
Rice varieties we export
- Sona Masoori
- Ponni Rice- Matta Rice- Swarna Rice- IR64 Rice
